Advanced Presentations by Design: Creating Communication by Andrew Abela
By Andrew Abela
Supplying a brand new, interesting method of the mostly traditional perform for growing displays, this re-creation to a favored source has compiled its fabric from greater than two hundred examine reviews within the fields of conversation, advertising, psychology, multimedia, and legislations. The booklet demonstrates find out how to adapt a presentation to various viewers character personal tastes, what position the information should still play and what kind of of it is important, find out how to flip facts right into a tale, and the way to layout persuasive-yet-comprehensible visible layouts.
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Additional resources for Advanced Presentations by Design: Creating Communication that Drives Action
Chapter 3 will go into more details about how to identify your audience’s problems. You Do Need Evidence! 4 Research in the late 1960s provided some support for this assumption, showing that under certain conditions, the inclusion of good evidence in a communication did not have much immediate effect on changing people’s minds. James McCroskey’s (1969) summary of several studies found that when either the credibility of the presenter was high or delivery of the communication was poor, then including good evidence did not make much difference on immediate attitude change in the audience.
Chapter 4 contains a discussion on what kinds of evidence to include in your presentation—and some of it is quite counter-intuitive and surprising. ” This question is important, because if the answer is “It won’t be,” then you really need to think hard about whether you should be giving this presentation at all. If nothing will change for your audience as a result of your presentation, then why should they even be there? The way to do this, with clarity, is to use the “From-To/Think-Do” matrix.
The goal in this step—as in every other step in the Extreme Presentation method—is not slavish adherence to a process. The idea is to improve the persuasiveness of your presentations. We’re not striving for some theoretical ideal of perfection; we’re just looking for an improvement over what you are doing right now. With introverts, any amount of pre-reading is going to be better than what you are sending them right now, which is probably nothing. Extraverts Extraverts, by contrast, need interactive discussion, so plan for lots of question-and-answer time during your presentation.