Clear and to the Point: 8 Psychological Principles for by Stephen M. Kosslyn

By Stephen M. Kosslyn

Precise or fake? such a lot PowerPoint shows are: ·compelling ·illuminating ·informative ·clear and to the purpose solution: fake Make a transformation following the foundations of Stephen Kosslyn: ·a global authority at the visible mind ·a transparent and interesting author Making PowerPoint shows which are transparent, compelling, memorable, or even stress-free isn't an imprecise paintings. during this e-book, Stephen Kosslyn, a popular cognitive neuroscientist, provides 8 basic rules for developing a presentation that takes benefit of the data glossy technology has came across approximately notion, reminiscence, and cognition. utilizing countless numbers of pictures and pattern slides, he indicates the typical blunders many of us make and the straightforward how you can repair them. for instance, by no means use underlining to stress a word--the line will bring to an end the ground of letters that experience descending strains (such as p and g), which interferes with the brain's skill to acknowledge textual content. different information comprise why you'll want to nation your end firstly of a presentation, whilst to exploit a line graph as opposed to a bar graph, and the way to exploit colour appropriately. through following Kosslyn's ideas, a person may be capable of produce a presentation that works!

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Extra info for Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations

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Dilbert is smiling. 30. To end on a light note, and also to underscore the generality of the principles, I show this picture of a pizza pie, which serves to illustrate how some of the principles could turn this into a pie graph. ” After the audience laughed, I returned to the cartoon and noted the different modalities of mental imagery, the visual (flowers), auditory (birds), and tactile (breeze and tractor). I finished with a comment that the author of the cartoon was not only a keen observer of human relationships but also a perceptive observer of mental processing, having noticed these important aspects of mental imagery.

15 that is relevant for the discussion, sparing the viewers from having to search for this information. 11, and then I grayed out the top entry, leaving only the upcoming topic clearly shown. 9. I then grayed out all but the heading for the following topic. 17, to remind my audience that the principles build on one another when they are used in the service of achieving certain goals. In my actual presentation (not shown here), I then worked through the relevant subparts, which in turn explained and illustrated the Principles of Salience, Discriminability, and Perceptual Organization.

A president of the United States may have a 100-day honeymoon period after taking office, but as a speaker you’ll be lucky if you have even a five-minute grace period after taking the podium, during which the audience is willing to give you the benefit of the doubt and listen. If during this period you don’t convince the audience that you have something of value to say, you will be likely to lose them. ● ● Your very first slide should define the topic and set the stage for your presentation. To do so, it can simply provide a title, your name, your affiliation, and any other vital information.

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