Communication Consultants in Political Campaigns: Ballot Box by Robert V. Friedenberg

By Robert V. Friedenberg

We won't ever recognize definitely the right identification of America's first political advisor. it truly is most probably that applicants have been looking favorable insurance in colonial newspapers as early as 1704; it's also most likely that by means of 1745 applicants have been utilizing handbills and pamphlets to enhance press assurance of campaigns; and we all know that one winning candidate, George Washington in 1758, bought refreshments for power citizens. those conventional techniques to profitable votes have in recent times been amplified by way of specialists who've proven how cable networks, videocassettes, modems, faxes, concentration teams, and different technique of verbal exchange should be positioned to partisan use. during this publication, Robert V. Friedenberg examines all the conversation ideas utilized in modern political campaigning.

After delivering a heritage of political consulting, Friedenberg examines the relevant verbal exchange specialities utilized in modern campaigns. all through, political specialists speak about their techniques and overview the advantages and shortcomings of those tools. a useful textual content for what's arguably the main swiftly altering box of utilized communique, this paintings is needs to interpreting for college kids and researchers of yankee politics, utilized verbal exchange, and modern political theory.

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Extra resources for Communication Consultants in Political Campaigns: Ballot Box Warriors

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After working together in a successful local referendum campaign, they soon married and formed their firm. Working on behalf of Republican candidates and causes in the Golden State, Whitaker and Baxter utlimately ran 75 campaigns from 1934 to 1958, winning 70 of them. Among their first clients were a host of California business interests who in 1934 united behind Republican gubernatorial candidate Frank Merriam, to prevent what they perceived to be the socialistic EPIC movement (End Poverty in California), headed by author-turned-candidate Upton Sinclair, from winning control of the state.

The 1972 re-election campaign of Richard Nixon was marked by the events that today are characterized as the Watergate scandal. That scandal, which involved massive illegal campaign contributions, revealed American politics at its worst. It set into motion two activities, both of which gave strong impetus to the growth of consultants. The first activities were to open up the delegate selection procedures used to choose delegates to the national presidential nominating conventions. In 1960, Kennedy won 134 convention votes in seven primaries.

Lawrence O’Brien and Kenneth O’Donnell were Kennedy’s field organizers who had organized, town by town, precinct by precinct, the machine in Massachussetts which had swept Kennedy into the Senate with 73% of the vote. Lou Harris was the pollster. He had first worked for Kennedy in 1958 and so impressed the Massachusetts senator that from that point forward he was part of the Kennedy team. He would do more polling for Kennedy in 1960 than had ever before been done in a political campaign. Pierre Salinger, a former newspaperman and congressional investigator, was the press secretary who would help the Kennedy campaign secure favorable coverage.

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