Culture Jam: How to Reverse America's Suicidal Consumer by Kalle Lasn

By Kalle Lasn

America is not any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to forestall the branding of the USA via altering the best way details flows; the way in which associations wield energy; the way in which tv stations are run; and how the foodstuff, style, vehicle, activities, tune, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the advertisements tradition and our fixation on icons and model names. And he exhibits the best way to set up resistance opposed to the facility belief that manages the manufacturers via "uncooling" client goods, through "dermarketing" models and celebrities, and by means of breaking the "media trance" of our TV-addicted age.

A robust manifesto via a number one media activist, Culture Jam lays the rules for the main major social circulation of the early twenty-first century -- a flow that could switch the realm and how we expect and live.

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Extra resources for Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must

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And the Pacific Northwest have a history of appalling management. For years the timber companies (whose executives held the view that a tree is just an unemployed log) cut too much old-growth too quickly and without proper public consultation. Consequently, the hills were scarred with clear-cuts, and salmon runs were contaminated and dying. There had been mass demonstrations and civil disobedience to stop this liquidation of the Earth's richest temperate rain forests. So a group of us—including myself, wilderness cinematographer Bill Schmalz and half a dozen other environmental activists—came up with our own campaign.

Cyborgs. We understand intuitively that machines are becoming more like humans, and now via the promise of virtual reality we have the opportunity to meet machines halfway. The MUD aficionados Sherry Turkle investigates in her books tend to use the Net to create bigger and better (nonauthentic) selves. They often use it to beef up the parts of their lives that are failing in the real, concrete world. In Life on the Screen, we meet Matthew, the nineteenyear-old son of a distant, alcoholic dad. In actual life his girlfriend had dumped him, but on the Net his chivalrous MUD persona was enor mously attractive to women.

The answer may depend on how much we've ingested of the most powerful and persistent infotoxin of them all: cynicism. Loss of Infodiversity Information diversity is as critical to our long-term survival as biodi versity. Both are parts of the bedrock of human existence. And so, when one man gains control of more than half a country's daily news papers (as is the case with Conrad Black in Canada), or amasses a global media empire the size of Rupert Murdoch's, it's a serious prob lem; the scope of public discourse shrinks.

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