Desperate Networks : Starring Katie Couric Les Moonves Simon by Bill Carter

By Bill Carter

Within the govt workplaces of the 4 significant networks, sweeping alterations are occurring and billions of greenbacks are at stake. Now invoice Carter, bestselling writer of The past due Shift , is going behind the curtain to bare the internal workings of the tv undefined, taking pictures the real photographs of the larger-than-life moguls and stars who make it one of these cutthroat company. In a time of sweeping media switch, the 4 significant networks fight for the eye of yank audience more and more distracted by way of cable, games, and the web. at the back of boardroom doorways, tempers flare within the look for hit exhibits, which regularly get at the air in basic terms accidentally. The fierce pageant creates a pressure-cooker setting the place whatever can take place . . . • NBC’s fall from grace—Once the undisputed king of leading time, NBC plunged from first position to final position within the scores during a unmarried season. what is going to be the cost of that collapse—and who can pay it? • CBS’s sluggish and regular race to the top—Unlike NBC, CBS, lower than the management of CEO, Leslie Moonves, engineered the most excellent turnarounds in tv background. yet during this ruthless global, you’re purely nearly as good as final week’s rankings . . . . • ABC’s spectacular resurrection— misplaced and determined Housewives —have introduced ABC the type of good fortune it will possibly in basic terms dream of long ago. So why don’t the executives accountable for these hits paintings there any longer? • the top of the inside track as we all know it—In a stunningly brief time period, all 3 of the main community information anchors—Dan relatively, Tom Brokaw, and Peter Jennings—signed off, leaving executives scrambling for the way to maintain community information proper in an period of 24/7 info. • loopy Like Fox—They’re outrageous, unconventional, and sometimes off-putting, yet an increasing number of individuals are gazing Fox indicates. such a lot of all they retain staring at American Idol . How did Simon Cowell snooker himself right into a large payday? remain tuned . . . In determined Networks invoice Carter digs deep contained in the undefined, providing totally impossible to resist “dish” that you simply won’t locate at any place else. It’s the ideal publication to learn while there’s not anything on television.

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Extra resources for Desperate Networks : Starring Katie Couric Les Moonves Simon Cowell Dan Rather Jeff Zucker Teri Hatcher Conan O'Brien Donald Trump and a Host of Other Movers and Shakers Who

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For the first time in his career—though surely not his life—Jeff Zucker was facing real pressure, because for the first time his performance was not matching his unrestrained bravado. Still, it was Reilly, the latest executive in charge of NBC's entertainment division, who was already under the gun, expected to find in one development season the kind of hits that ABC had taken the better part of a decade to unearth. At the NBC upfront, nobody in attendance thought they saw a hit like that. The center of attention was a quirky new entry called My Name Is Earl, a promising comedy, though a fragile-looking candidate for savior of a network.

Moonves agreed. M. at a Jack in the Box on a back street in Burbank. Over his habitual Diet Coke, Katzenberg pitched Moonves to come to Disney as president of its network television division. Moonves was seriously interested. He was losing out on control of Lorimar in the Warner deal. Even if the Warner chief, Bob Daly, kept the Lorimar unit separate from his own Warner television studio, Moonves figured he would always be the stepchild in that configuration. The boss of Warner television, Harvey Shepherd, was close to Daly.

Instead, Moonves merely said that Fox had edged CBS out on the strength of its Red Sox-Yankees playoff series, blaming Yankee closer Mariano Rivera for blowing it for both the Yanks and CBS. In reality, the year had been a thrill ride for Moonves—and not always a fun one. His network had never performed better or made so much money; he had married a woman he was clearly crazy about. But CBS News had been caught up in a humiliating scandal in the middle of a presidential election; the face of the news division, Dan Rather, was involved, and his eventual departure from the anchor chair only seemed to underscore the disarray in CBS's onceproud, now perennially third-place news division.

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