European Television Discourse in Transition by Helen Kelly-Holmes

By Helen Kelly-Holmes

As we input the age of electronic tv with its capability supplying of 5 hundred channels, this quantity addresses the results of the swiftly altering tv atmosphere: for societies, for teams, for identities, for verbal exchange, for our experience of time, house, position, for schooling, for language, for genres, for our entire lifestyle.

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So I wonder if it would really be possible to accomplish the same kind of effect on radio that Euronews is doing on TVthe mapping of the layers of voices onto a visual image would clearly not be possible, but I am not sure that even the mapping of the voice of a newsreader who also does simultaneous voiceovers over an original soundtrack would be possible without the visual support. We are talking about different orders of communicative discourse here. Andrew Tolson: That was not really my point though.

Looking at it from a mono-channel background, Britain always seems to have been a multi-channel environment. Andrew Tolson: The problem or the difference lies in the nature of the channels. Scannell makes the point in his book that the ethos of public service broadcasting was one of mixed programming, catering to a wide and varied audience. In the satellite and cable environment, it is single genre channels that have appeared and this trend looks likely to intensify with the introduction of digital televisionchannels entirely devoted to news, to sport, to quiz programmes, to cooking, to travel.

Pam Moores: It might be helpful to draw a comparison with 24 hour shopping. People worry quite a bit about what 24 hour shopping is doing and will do, as it becomes more widespread, to our lifestyles. Of course, new possibilities and opportunities are opened up to people by the provision of this service, but it really takes a very long time for people's habits to shift to this 24 hour cycle. Obviously, around the edges, people's habits will and do shift, and there are people who do go to the supermarket at two o'clock in the morning, but there are very few of them.

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