Handbook of Persuasive Tactics: A Handbook of Strategies for by Joan Mulholland

By Joan Mulholland

The guide of Persuasive strategies offers in a transparent and concise demeanour a few three hundred suggestions of persuasion derived from study findings in verbal exchange, linguistics, pragmatics and similar fields. incorporated are such strategies as cross-referencing, analogy, argument presentation, and humor. The e-book is straight forward and comprises an index which lists the persuasive projects communicators may need to accomplish, similar to surroundings the schedule, keeping off a subject matter or conceding some degree.

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Extra info for Handbook of Persuasive Tactics: A Handbook of Strategies for Influencing Others Through Communication

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Description Antithesis is the juxtaposition of two contrasting or opposed ideas to focus the mind on some aspect of their meanings which is of value to the communication. The juxtaposition usually involves using parallel grammatical structures for the two different ideas so that the comparison between them is easily seen. Persuasive value 1 The tactic can be used to bring together two ideas which are not in fact opposed, and suggest that they are, as in Ex. 1 Cunning students despise study; foolish students worship it.

Ex. 4 It happened while I was working on the essay. s have a choice as to whether they designate time precisely, or loosely, as in Ex. 5 I saw it last month. Ex. 6 I saw it on the 15th of June. Ex. 7 I haven’t seen it for ages, oh it must be several weeks ago. By being vague and non-specific, as in Ex. s tell little about the time of the event, but do reveal that they think in terms of months as units of time. Others may more incline to see time as sailors do, in terms of tides, or as students do, in terms of weeks or semesters.

S comment ‘I suppose’ is a way of expressing an unhappiness with the following statement. It lets A. know that C. feels obliged to sound optimistic (there is a convention that this is better social behavior than pessimism) but does not really believe the optimistic view. COLLECTION OF TACTICS 29 In Ex. 5, C. indicates an uncertainty about the truth of what he or she is saying. Given that this is so, one could ask why C. bothered to say it at all, except that ordinary talk is full of such uncertainties, and people find them quite acceptable.

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