How PowerPoint Makes You Stupid: The Faulty Causality, by Franck Frommer

By Franck Frommer

With over 500 million clients around the globe, Microsoft’s PowerPoint software program has turn into the ever-present instrument for almost all kinds of public presentation—in colleges, govt firms, the army, and, after all, places of work in every single place. during this revealing and powerfully argued publication, writer Franck Frommer indicates us that PowerPoint’s celebrated ease and potency truly masks a profoundly stressful yet little-understood transformation in human communication.

Using interesting examples (including the main recognized PowerPoint presentation of all: Colin Powell’s indictment of Iraq sooner than the United Nations), Frommer systematically deconstructs the slides, bulleted lists, and flashy pictures all of us now take with no consideration. He indicates how PowerPoint has promoted a brand new, slippery “grammar,” the place defective causality, sloppy common sense, decontextualized facts, and seductive showmanship have changed the normal instruments of persuasion and argument.

How PowerPoint Makes You Stupid incorporates a attention-grabbing mini-history of PowerPoint’s emergence, in addition to a sobering and magnificent account of its succeed in into the main unsuspecting nooks of labor, lifestyles, and schooling. For an individual focused on the corruption of language, the dumbing-down of society, or the unchecked enlargement of “efficiency” in our tradition, here's a e-book that may turn into a rallying cry for turning the tide.

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Additional resources for How PowerPoint Makes You Stupid: The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking

Sample text

Total improvisation ruled, and every presentation had to have animation, color, illustrations, and sound. In Gaskins’s view, these effects are of little use in a lecture or an argument. But the program makes all the effects so easy to produce that they have proliferated, and every presentation more and more tries to look like advertising. Despite the lush graphics effects so easily produced through modern presentation applications, most contemporary presentations should return to formats nearly as spare as the old overhead transparencies.

He came up with $47 million. FROM NASA TO NURSERY SCHOOL Before going on, it should be said that this book does not provide advice on how to make slides more readable and attractive, nor is it a guide for composing good titles, finding good pictures, enlivening a meeting, or speaking in public. This book tries to understand and evaluate the devastating effects of what I have chosen to call PowerPoint thinking. It tries to understand how what started out as a simple medium accompanied, accelerated, and sometimes initiated fundamental changes in business and in the transmission of information and knowledge.

They could include animation, illustrations, photographs, sound, video, and hypertext links. It was already a complete and universal tool “to create dynamic and snappy presentations,” as the official site for PowerPoint still asserts. At first, PowerPoint was intended primarily for office meetings or for the presentation of products and services. As it improved over time, the program acquired graphic and multimedia capabilities that opened the door to new territories: technological innovation made it possible with a few clicks and bullet points to adapt and simplify centuries of rhetorical art.

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