Mad Men, Mad World: Sex, Politics, Style, and the 1960s by Lauren M. E. Goodlad, Lilya Kaganovsky, Robert A. Rushing

By Lauren M. E. Goodlad, Lilya Kaganovsky, Robert A. Rushing

Since the show's debut in 2007, Mad Men has invited audience to immerse themselves within the lush interval settings, ruthless Madison road advertisements tradition, and arresting characters on the heart of its Nineteen Sixties fictional international. Mad males, Mad World is a accomplished research of this groundbreaking television sequence. students from around the humanities reflect on the AMC drama from a desirable array of views, together with style, heritage, structure, civil rights, feminism, consumerism, artwork, cinema, and the serial structure, in addition to via theoretical frames similar to severe race idea, gender, queer thought, worldwide reviews, and psychoanalysis.

In the advent, the editors discover the show's recognition; its debatable representations of race, type, and gender; its strong effect on aesthetics and elegance; and its certain use of interval historicism and ads as a manner of talking to our neoliberal second. Mad males, Mad World additionally comprises an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken jointly, the essays display that knowing Mad Men potential enticing the exhibit not just as a mirrored image of the Nineteen Sixties but additionally as a observation at the current day.

Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. dashing, Irene Small, Michael Szalay, Jeremy Varon

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If Mad Men attracts fewer viewers than the most popular network shows, the viewers it attracts are notably affluent. ” Such viewers can afford cable, DVR, iTunes, and possibly even the BMWS frequently advertised during the series' season premiers (Armstrong). One might also hypothesize that Mad Men's viewers are more media-centered than other viewers. 13 Although we found no firm data to support it, our impression is that most viewers of the show are at least thirty years of age (many of our graduate students watch Mad Men but only those undergraduates with interest in topics such as film studies or fashion do).

Finally, a very special and sad acknowledgment of our colleague, contributor, and friend Alex Doty, who died while this volume was in production. Our condolences to his family and friends everywhere—he will be missed. We are grateful to Corey Creekmur for writing Alex's contributor biography. INTRODUCTION LAUREN M. E. GOODLAD, LILYA KAGANOVSKY, AND ROBERT A. ” The occasion was the season 4 premiere of Mad Men, scheduled to air nine days later. As most readers of this book know, Mad Men is an AMC television show about Don Draper, a fictional character who is creative director for Sterling Cooper, a fictional New York advertising agency in the 1960s.

As the movie opens, Caroline Bender (Hope Lange) is a young secretary starting a new job in the big city, much like Peggy Olson. Another secretary, Gregg Adams (1950s supermodel Suzy Parker), is an aspiring actress. Notably, Fabian employs a female editor, Amanda Farrow (Joan Crawford), who has chosen career over domesticity. The New York Times review described this genre as a cautionary tale of “the hearth vs. the desk” (H. Thompson). Behind the comic air of pink opening credits and Johnny Mathis crooning that “romance” promises “the best of everything,” the film insists that young women balance the enticements of urban freedom against the hazards of premarital sex and defeminizing professional ambition.

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