Mediatization of Communication by Knut Lundby

By Knut Lundby

Mediatization characterizes adjustments in practices and associations in media-saturated societies, hence denoting changes of those societies. the quantity makes a helpful contribution to the knowledge of up to date approaches of social, cultural and political alterations. The guide deals a huge spectrum of alternative ways to mediatization of verbal exchange and during this method offers the reader with the most up-tp-date country of analysis.

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He understands mediatization as a long-term historical process that has taken place since the beginning of human communication: “It is assumed that media exist and have been developed since the beginning of human communication, which means the birth of humankind. Media then are constructed by communication and social action of the people by using technology for communication, and communication is transformed and modified by media” (Krotz this volume). Eliseo Verón follows suit, defining mediatization from the human capability of semiosis (Verón this volume).

And Robert P. Snow. 1979. Media Logic. Beverly Hills: Sage. Mediatization of Communication 33 Asp, K. 1986. Mäktiga massmedier. Studier i politisk opinionsbildning. [Powerful Mass Media. Studies in Political Opinion Formation] Stockholm: Akademilitteratur. Asp, K. 1990. Medialization, media logic, and mediarchy. Nordicom Review 11(2): 47–50. Asp, K. and P. Esaiasson. 1996. The modernization of Swedish election campaigns: Individualization, professionalization and medialization. In: D. Swanson and P.

All three perspectives have strengths and weaknesses, and there are links between them, as will be displayed throughout this volume. The contributors to this handbook may agree that mediatization implies long processes of structural change that take place in the interrelation between developments of the mediated communication in society and changes in the social, political, and cultural context, transforming practices as well as institutions. However, they dispute over certain aspects of mediatization.

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