Men, Masculinity and The Beatles by Dr King Martin
By Dr King Martin
Drawing on methodologies and methods from media and cultural experiences, sociology, social background and the research of well known tune, this e-book outlines the improvement of the research of guys and masculinities, and explores the function of cultural texts in bringing approximately social swap. it's by contrast backdrop that The Beatles, as a cultural phenomenon, are set, and their 4 stay motion motion pictures, spanning the years 1964-1970, are tested as texts by which to learn altering representations of guys and masculinity in 'the Sixties'. Dr Martin King considers rules a couple of male riot predating second-wave feminism, The Beatles as inheritors of the probabilities of the Nineteen Fifties and The Beatles' emergence as males of principles: a world cultural phenomenon that transgressed obstacles and adjusted expectancies concerning the position of renowned artists in society. King extra explores the selected Beatle texts to ascertain discourses of masculinity at paintings inside of them. What emerges is the invention of discourses round resistance, non-conformity, feminized visual appeal, pre-metrosexuality, the male megastar as item of wish, and the emergence of The Beatles themselves as a textual content that mirrored the novel range of a interval of swift social swap. King attracts invaluable conclusions concerning the legacy of those discourses and their influence in next many years.
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Extra info for Men, Masculinity and The Beatles
Adler’s (1964) Love Letters to the Beatles provides fascinating reading as a collection of fan letters both personal and published, and adds further weight to the argument. The Beatles’ ‘message’ of peace and love which emerged post Sgt Pepper (1967) did have a quasi-religious quality, the ‘Paul is dead’ myth13 similarly, while Mäkelä (2004) argues a strong case for reading Lennon’s death as a kind of martyrdom which was compared to those of political and religious leaders (rather than other entertainers) and that the mourning was interpreted as a mourning for the values that the Beatles had seemed to represent.
This also reflects the ideas advanced in Frith’s (1978: 144) later analysis of the role of the pop musician as celebrity and cultural symbol and the way that it is ‘not just about the music but also about the things and attitudes that the music embraces’. The perceived significance of the Beatles in relation to the 1960s was succinctly summed up by Paul McCartney in an interview given to Uncut magazine in 2004: [L]ooking back there was a time in the mid ’60s when everything was about the Beatles.
However, commodification, for them, encompassed things which had not previously been part of the commodification of a pop group. Their commodification also included Frith’s (1978: 144) ‘things and attitudes’ and Inglis’ (2000b: 1) Beatles as ‘men of ideas’ concepts.