Narrativas Mediáticas by Omar Rincon

By Omar Rincon

L. a. lógica del entretenimiento es el gusto socialmente legitimado que otorga sentido a las estéticas mediáticas. Una estética que no sólo ofrece l. a. información como espectáculo sino que también crea modos especiales de narrar para cada medio de comunicación.En Narrativas mediáticas, Omar Rincón analiza los modos y las estruc

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Esta experiencia se potencia en nuestro encuentro con la caja electrónica en lugares como galerías, consultorios, medios de transporte, fachadas de edificios, microcomputadoras. Nos informan del clima, del tráfico, del último novio o marido de _]-Lo, y nos hacen el análisis del conflicto de Oriente Medio. «Sin de- jar de estar inscritos en la memoria nacional, los consumidores populares son capaces de leer las citas de un imaginario multilocalizado que la televisión y la publicidad agrupan» (García Canclini, 1995: 51).

El rol del público es actuar o representar las emociones requeridas. »), frustraCÍÓII (<<¡Al'll'1l`ll››) y COI'1f0I`i'l'1lCl Cl (<<1SÍÍÍÍl››). Star system: el espectáculo existe en la medida en que tiene sus celebridades, sus estrellas, sus héroes que lo actúan. En televisión, por ejemplo, la «vedetización» de la figura del entrevistador o conductor está por encima del entrevistado, de los contenidos y de la realidacl. Fragmentariedad: todo espectáculo está hecho de pedazos cuya continuidad sólo es efectista; abundan los tiempos cortos, las emociones rápidas, las narrativas clip, la saturación de efectos, la sobredimensión de la imagen y el estilo.

Bogotá: Naraere 13, Marzo-Mayo, pp. 33-47. Rey, Germán (2002): Las recae de ia crcirara. Comentario a Encuesta Nacional de Cultura. Bogotá: Ministerio de Cultura. Rincón, Omar y Estrella, Mauricio (2000). Teieeiritía: paaralia e identidad. Quito: FES. Sarlo, Beatriz. «Estética y política: la escena massmediática». ) (198 8). ' ¿ar rrrceear ƒerrear ¿É la crciiara peiirica. Mon- tevideo: Puntosu t. Vattimo, Gianni (1994). La recicciaa' rraropareare. Barcelona: Paidós. PÉl 1 42 _ Narraüvas medlatieas .

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