New Media in Corporate Communications (Hawksmere Report) by Mic Cady

By Mic Cady

New media bargains extraordinary possibilities to enhance (and in all probability revolutionise) communications for all. This functional record offers you an outline of recent media and its function in company communications. The record indicates ideas and methodologies that may paintings for either exterior and inner communications. even if you're making plans to redesign or initiate a firm Intranet, or re-launch a company site specified at a world and public viewers. It provides a huge figuring out of latest media purposes and discusses the strategic, administration and publishing matters concerned. useful recommendation and assistance also are given on addressing quite a few audiences through new media applied sciences. The possibilities, charges, implications and pitfalls that watch for the unwary are given in a simple to take advantage of layout.

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35 Developing a web presence SEARCHING THE WEB T H E P O W E R O F PA P E R A N D B R A N D S NOT IN THE HIGH STREET TOP TEN? COSTS AND NEW MEDIA DESIGN AGENCIES W H AT I S Y O U R W E B S I T E ’ S N A M E A N D A D D R E S S ? LEGAL AND RIGHTS ISSUES U S I N G C O N S U LT A N T S WEB SITE PLANS N AV I G AT I N G T H R O U G H Y O U R S I T E I N AT T H E F R O N T CONTENT ISSUES DESIGN P U B L I S H I N G A C R O S S P L AT F O R M S W I L L U S E R S P AY F O R C O N T E N T ? NON-COMMERCIAL SITES DEVELOPING THE SITE SKILLS, COSTS AND SCHEDULES PA RT N E R S A N D PA RT N E R S H I P S chapter 5 Chapter 5: Developing a web presence Many of the points made in Chapter 4 about intranet sites apply equally to the development of web sites,with the key and critical difference that it is likely that an intranet looks inwards, while a web site looks outwards.

Generally,to be able to guarantee a constant and fast service you will look at one of the big service providers,as these have the largest and most robust server ‘farms’ and the ‘fattest’ (ie fastest) connections to the Internet. But size is not everything, and one company at which I worked used a small and specialist provider in the US whose service and technical support was superb. No matter what precautions you take, the speed at which you are able to access your site will vary, and this may be nothing to do with the server, but everything to do with the amount of ‘traffic’ on the Internet.

Ad hoc and piecemeal solutions are no longer acceptable. Then write it down and communicate it. Easy! However,everyone has an opinion about how communications can be improved and this can be genuinely fruitful. The answer should be everyone;but if it comes out as ‘the boss’ you are in trouble. Go back to the paper again,and begin to plan out not just what you will provide, but the structure of that provision. All projects such as this need this kind of structure applied to them. I’ve provided some examples of web site plans here, and these can equally be used as templates for intranet hierarchies.

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