Pink Ribbon Blues: How Breast Cancer Culture Undermines by Gayle A. Sulik

By Gayle A. Sulik

Clinical sociologist Gayle A. Sulik unearths the hidden charges of the red ribbon as an undefined, one during which breast melanoma services as a model identify with a purple ribbon brand. in keeping with old and ethnographic learn, research of wisdom campaigns and ads, and thousands of interviews, Pink Ribbon Blues indicates that whereas thousands stroll, run, and buy items for a therapy, melanoma premiums proceed to upward push, prospers, and breast melanoma is stigmatized anew should you reject the red ribbon version. at the same time Sulik issues out the failings of "pink ribbon culture," she outlines the positives and gives possible choices. The paperback features a new creation investigating Susan G. Komen for the treatment and a colour insert with photographs of, and reactions to, the pinking of breast cancer.

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Although it was the gold standard of T H E D E V E L O P M E N T O F P I N K R I B B O N C U LT U R E 3 3 breast cancer treatment well into the 1980s, the results were debilitating and produced no real health benefit for most women. The new process would separate the diagnostic biopsy from breast cancer treatment. Women would have the opportunity to get second opinions, consider treatment alternatives, and participate in the decision-making process before being treated. This change aligned with the broader mission of the women’s health movement to uphold women’s rights to make informed medical decisions.

With regard to breast cancer, the organization has been concerned with the role of oral contraceptives and hormone therapy in breast cancer, the effects of cancer drugs, controversies surrounding mammography and conventional treatments, and aspects of the breast cancer industry that create barriers to improvements in women’s health. For over three decades the network has been committed to social justice and a healthcare system that reflects the needs of diverse women. In addition to her role in the NWHN, Kushner was a patient representative at the 1979 Consensus Conference of the National Cancer Institute on the surgical treatment of breast cancer.

SEER Fast Stats: Breast Cancer 1994-2003. National Cancer Institute. Bethesda, MD (2006). 10. American Cancer Society, Cancer Facts and Figures 2008. Atlanta, GA (2008), 9. 11. American Cancer Society. Cancer Facts and Figures 2008. Atlanta, GA (2008). 12. A. Hochschild, The Managed Heart: The Commercialization of Human Feeling (University of California Press, 2003). 13. B. Ehrenreich, Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America (Macmillan, 2009). 14.

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