Professional Search Engine Optimization with PHP: A by Jaimie Sirovich

By Jaimie Sirovich

I have learn a few different assets with regards to search engine marketing, and this one is well the simplest i have encountered.

No one point of website positioning is very technically complex, its extra only a topic of being conscious of all of the parts during which you could support (or much more likely, no longer damage) your self. This ebook does a truly thorough task of protecting all of those components, and is obvious and concise in terms of describing particular strategies and the underlying mechanisms that lead them to effective.

Also, as pointed out by way of one other reviewer, this ebook could be a priceless source to a non-programmer as a result of how essentially it explains all the strategies it covers and the way concerned the case experiences in it are.

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They are typically created using tags in HTML, where x is a number between 1 and 6. They have been abused in the past to manipulate search rankings, but they are still an important on-page factor, and they also serve to help the user navigate a page. Page Copy It is intuitively clear that a page that contains the keywords that a user is looking for should be relevant to his or her search query. Search engine algorithms take this into account as well. Keyword insertion, however, should not be done in the excess.

There are some conflicting views on this, however, and many also suggest changing and updating content on a page over time as well, because it indicates that the site is active and includes fresh content. Link Age Links that are present on other sites pointing to a web site acquire more value over time. This is another instance of the “fine wine” analogy. Over time, a link actually appreciates in value. Domain Registration Length Search engines may view a long domain name registration as an indication that a web site is not engaging in spam.

Restart Apache for the new configuration to take effect. The easiest way to restart Apache is to open the XAMPP Control Panel, and use it to stop and then start the Apache service. In case you run into trouble, the first place to check is the Apache error log file. log. 6. > 7. php and expect to see a page like the one in Figure 1-6. This way you’ve also tested that your PHP installation is working correctly. 10 Chapter 1: You: Programmer and Search Engine Marketer Figure 1-6 Preparing the Database The final step is to create a new MySQL database.

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