Second-Hand Cultures (Materializing Culture) by Nicky Gregson

By Nicky Gregson

"Antique', 'vintage', 'previously owned', 'gently used', 'cast-off' ñ the realm of moment hand encompasses as many attitudes as there are names for it. the preferred conception is that moment- hand retailers are mostly choked with junk, but the increase of classic type and the expanding wish for buyer individuality exhibit that moment hand buying can also be a great deal approximately kind. Drawing on six years of unique examine, Second-Hand Cultures explores what occurs whilst the customarily contradictory motivations at the back of sort and survival recommendations are introduced jointly. What does moment hand trading let us know concerning the nation of latest intake? How do goods that start lifestyles as new get recycled and reclaimed? How do moment hand items problem the way forward for retail intake and what do the original purchasing environments within which they're chanced on let us know in regards to the social family members of exchange?Answering those questions and plenty of extra, this ebook fills an incredible hole in intake reports. Gregson and Crewe argue that moment hand cultures are severe to any figuring out of ways intake is really practised. Following the lifestyles tales of products as they go back and forth into and during moment hand websites, the authors examine the paintings of investors in addition to shoppers' investments in moment hand item ñ together with gifting and gathering in addition to rituals of personalization and ownership. via its revealing research into the practices and customs that make up those unconventional retail worlds, this much-needed examine conscientiously unpacks the persuasive attract of the 'previously owned'

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It is important to note, however, that in comparison to the extensive commercial strategies of either charity retailers or car-boot sale promoters, this is small-scale and indicative of a specialist rather than mass market in second-hand goods. Growth here, though, is much harder to document Geographies of ‘Location’ 23 than with charity shops, and not just because many retro traders continue either to trade from market stalls or to occupy short-term, endof-lease units and consequently are frequently transient figures in the retail landscape.

Discounters Geographies of ‘Location’ 45 then focus attention back on the first hand/second-hand distinction that charity retailers have sought to erase. Moreover, they epitomize the reconstitution of the high street through value and appeals to the ‘bargain basement’ in ways that only discount shops within charity retail chains can match. Ultimately then, the problem faced by many charity retailers is that in seeing the high street as the space for a certain understanding of ‘proper shops’, they misread both tendencies to relocation within first-cycle retail space and the growing complexities of ‘proper shops’.

But I think the types of courses 36 Second-Hand Cultures and students makes a difference. Loughborough is all sports students. But the fashion, arts and media people at Trent are very aware of style. They’re much more concerned about their image . . they tend to be much more creative about their style. (Elaine: Nottingham retailer) Immediately we see how Kevin inscribes ‘the alternative’ into location: Park Street is counterposed to ‘the centre’; it is represented as at the cutting edge of fashion, in comparison to the ‘blandness’ of the centre; and it is seen as distinctively different – not Carnaby Street, not the King’s Road, just itself.

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