Social Media: Principles and Applications by Pavica Sheldon

By Pavica Sheldon

Social Media: ideas and Applications examines social media in interpersonal, mass-mediated, academic, organizational, and political settings. Social media applied sciences tackle many alternative varieties, together with social community websites like fb and Twitter, blogs, wikis, on-line video and photo-sharing websites (e.g., Pinterest), score and social bookmarking websites, and video/text chatting websites (e.g., Skype). starting with the foundations of social media, Sheldon disassembles purposes of social media in numerous settings to appreciate who's utilizing social media, how they advance significant relationships, and the way they use social media in the course of significant occasions. Sheldon additionally delves into the political, academic, advertisement, and privateness problems with social media use, making this an outstanding source for verbal exchange, psychology, and social media students.

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Extra resources for Social Media: Principles and Applications

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2002). The social compensation hypothesis, by contrast, proposes that the Internet benefits introverts more, since it allows them to compensate for the lack of interpersonal contacts (McKenna & Bargh, 2000; Valkerburg & Peter, 2007). , 2011; Sheldon, 2008; Utz, Tanis, & Vermeulen, 2012). For many extroverts Facebook is an extension of their social life (Ryan & Xenos, 2011). Facebook users (compared to nonusers) score higher on extroversion (Ryan & Xenos, 2011). They use Facebook to supplement offline relationships (Seidman, 2013).

This is illustrated through a number of viral videos that get shared from one user to another through other social network sites. The reasons for producing YouTube videos, however, are different than the reasons for viewing or sharing them. Producers like to express themselves. Mosemghvdlishvili and Jansz (2013) studied the motivations of YouTubers who create videos about Islam. They conducted interviews with producers of videos on Islam. The analysis revealed three dominant motivational factors: communicating Islam, self-expression, and social recognition.

Thus, those who want to share how their day went will not do it through a private message to a friend; instead, they will post it publicly so that everyone can see it. The social interaction motive significantly predicted the use of messages, chat, and wall posts. Professional advancement predicted the use of wall posts and private messages. Fewer studies (Chen, 2011; Johnson & Yang, 2009) have investigated the motives for Twitter use. The main reasons for Twitter use are social and information motives (Johnson & Yang, 2009).

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