Television Disrupted: The Transition from Network to by Shelly Palmer

By Shelly Palmer

What is occurring to the enterprise of tv? tv Disrupted: The Transition from community to Networked tv will empower you to make educated enterprise, occupation and funding offerings through giving insights into the applied sciences, enterprise principles and felony concerns which are shaping the longer term. you will find out about: Time-shifted and on-demand viewing, cellular video, dossier sharing, interactive and complex media, ads, copyright legislation, paradigm shifts, parlor tips and lots more and plenty, even more. This ebook will function a baseline to assist executives, traders or execs get a deal with at the way forward for tv and the function it performs in evolving media.Table of Contents1: the companies of Television2: Disrupting tv utilizing present community Technologies3: Internet4: present instant Networks5: rising Networks6: content material, Storytellers, Gatekeepers and comparable Skills7: Networked worth Propositions8: Media Consumption9: electronic Rights administration and Copyright Laws10: The Evolution of ads and viewers Measurement11: rising advertisements Technologies12: tv DisruptedAbout the AuthorShelly Palmer, handling companion, complex Media Ventures crew LLC, is an award-winning inventor, technologist, composer and tv manufacturer. he's the host of Media 3.0 with Shelly Palmer, a weekly enterprise information exhibit that may be noticeable on public tv and on-line at www.media30.com. He invented greater tv (Who desires to Be a Millionaire, Monday evening Football), the preferred type of interactive tv within the usa. Mr. Palmer is 1st vp of the nationwide Academy of tv Arts & Sciences, new york. He created and chairs the complex Media expertise Emmy Awards which honors excellence within the technological know-how and expertise of the media company. he's the writer of 1 of the most well-liked tv company information blogs, www.EmmyAdvancedMedia.com and he's a weekly columnist for www.Mediapost.com.

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Qxd 14 3/20/06 7:19 AM Page 14 C H A P T E R 1 The Businesses of Television opportunity to provide a better, more consistent viewer experience and satellite’s digital technology was its unique selling principle. HBO was the first channel to broadcast its signals by satellite in 1975 when they showed the “Thrilla in Manila” boxing match between Muhammad Ali and Joe Frazier. For $1 million per year, HBO leased a transponder on RCA’s Satcom 1 and transmitted their programs to cable systems that paid $10,000 for the installation of 3meter dishes to receive in the C-band.

There was one hybrid analog/digital system from Zenith, but the function of the digital part was simply to reduce power levels, not to provide any sort of computer compatibility. Meanwhile, there were already moves afoot in the cable industry to squeeze more programming into existing bandwidth using bit-rate reduction and digital modulation. By early 1990, General Instrument (successor to the Jerrold line of cable equipment and predecessor of Motorola’s) had come to the point of comfortably being able to squeeze six streams of TV programming into a single 6-MHz cable channel.

We don’t have to look too far back to remember America Online’s (AOL) humble beginnings as an online service. For those of you who were not techsavvy in the early days of the Internet, the difference between the public Internet and an online service were profound. R. Licklider of MIT in the early 1960s. It was conceived as a global network of computers to allow the sharing of scientific and military research. The project was conscripted by the Defense Advanced Research Project Agency (DARPA) in late 1962 and through the work of several now legendary scientists, like Lawrence Roberts, Leonard Kleinrock and Bob Kahn, evolved into the global network of computers it is today.

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