Television in the Antenna Age: A Concise History by David Marc

By David Marc

Tv within the Antenna Age is a quick, available, and fascinating evaluate of the medium’s historical past and improvement within the US. Integrating 3 significant concerns--television as an undefined, a expertise, and an art—the publication is a simple primer at the complicated, interesting, and sometimes neglected tale of tv and its effect on American existence. Covers the whole historical past of yankee tv, from its city, middle-class beginnings within the past due 40s, to the modern effect of recent applied sciences and consolidated company. comprises interview segments with insiders, images, and sidebars to demonstrate vital figures, developments, and occasions

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News of the phenomenon trickled upstairs to the boardroom. H. P. Davis, a Westinghouse vice-president, suggested that the company cash in by building its own transmitting station and offering local retailers a wholesale line of affordable home radio receivers. Conrad was put in charge of the operation. The project had modest beginnings, to say the least. A canvas tent was pitched on the roof of a Westinghouse factory in east Pittsburgh to serve as the first corporate radio studio. As the home radios began to sell and the audience/usergroup increased, the tent was upgraded to a rooftop wooden shack.

Radios, like airplanes and ideologies, would become as indispensable in waging war as guns, knives, and human bodies. With the aid of these shiny new toys the First World War managed to set new standards for both the quality and quantity of human brutality (though soon enough the bars would be raised on both). 3 The wire services told the newspapers, and the newspapers told the world, that a war to end all wars had been won. The Show Business With the threat of foreign invasion thwarted, President Wilson ordered the release of the privately owned radio equipment that the US government had impounded.

Sales skyrocketed in response to broadcast advertising. The arts, commerce, domestic life – none would ever be the same. The home, almost by definition, had previously been a place where one could go to escape the world of commerce; a place where one could relax from the rat race and find, or at least search for, some peace and tranquility among loved ones or in the enjoyment of sheer solitude. The broadcast commercial began a redefinition of the form and function of domestic space. No longer a refuge from the world of buying and selling, the home became, in fact, the primary place for commercial advertising (not to mention the primary round-the-clock reception point for whatever horrors, natural or cultural, humanity could manage on a given day).

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