The Graphic Designer's and Illustrator's Guide to Marketing by Maria Piscopo

By Maria Piscopo

Delivering an in-depth consultant to the newest traits, applied sciences, and enterprise secrets and techniques of promoting, this e-book may help designers and illustrators create and enforce a worldly advertising and marketing and self-promotion approach for long term luck. step by step directions are supplied on such themes as discovering new (or greater) consumers, portfolio shows that paintings, and lots more and plenty extra. Interviews with real-life consumers and case reports carry every one subject to existence.

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2069. 12. Robert K. Yin, Case Study Research (Thousand Oaks, CA: Sage, 1984), 19. 13. Julia Robinson, “Architectural Research: Incorporating Myth and Science,” Journal of ­Architectural Education 44(1) (1990): 20–32. ), Architectural Research (New York: Van Nostrand Reinhold, 1984), 15–28. Chapter 2 Does Design Equal Research? 1 I N T RO D U CT I O N In the first edition of this book, we addressed several facets of the relationship between design and research. It is enough here to stake our position on the matter— namely, that there are indeed key differences between the two, which we will elaborate shortly, but then only so we can demonstrate the many similarities and connections between them.

6). ”41 This generative concept then serves as the basis of an initial conjecture of the actual design; and that conjecture in turn becomes the basis for evaluating how well the conjecture meets the myriad of detailed requirements of the project. 6 Darke’s Primary Generator Model. Courtesy of Taylor & Francis. Does Design Equal Research? 37 designing is ­essentially consistent with Peirce’s notion of abductive thinking as the creative force in reasoning. Other design scholars also explicitly recognize the essential equivalence of Peirce’s general categories of inference in both design and research, especially with reference to the significance of abductive logic.

In other words, if I get depressed when the sky is overcast, the localized domain of applicability (in other words, me) does not require systematic theorizing or, for that matter, research. 48 Following R. K. Merton, Moore then suggests theories of the “middle range,” that is, ones with a scope not grand but also not small. These will not have wide applicability across disciplines; but they do have sufficient applicability to make their claims useful in a scope that is applicable within a discipline.

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