The Media and Cultural Production by Eric Louw

By Eric Louw

This booklet deals a clean and available advent to the connection among media energy and cultural construction. by way of marshalling quite a number theoretical views from political financial system and cultural stories, The Media and Cultural construction invitations the reader to investigate the connection among the making of which means, political, financial and social energy and the equipment of cultural creation - the media. The booklet: significantly examines the suggestion of the `cultural industries'; examines the regulatory framework during which the cultural industries function; appears on the influence of globalization on cultural construction; explores the best way that means is either produced and contested. The Media and

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Extra resources for The Media and Cultural Production

Sample text

Dominant groups necessarily engage in the process of building hegemony, and central to this process is the work of intellectuals who consequently become implicated in the resultant struggles over meaning. For Gramsci, there were two types of intellectual – traditional and organic. Traditional intellectuals are those adopting the ‘ivory-tower approach’ and holding themselves aloof from contemporary struggles. Organic intellectuals, on the other hand, grow organically from the ranks of the different groups in society.

As ‘ideology’ went into decline as a fashionable concept (in the post-Althusserian world), so an alternative concept grew into prominence. This emergent concept – ‘discourse’ – offered a powerful tool for conceptualizing the process of ‘restricting’ communication. Michel Foucault’s (1972) notion of a ‘discursive formation’ came at an opportune moment – just as deploying the concept ‘ideology’ became unfashionable because it was unencumbered by the Marxist baggage of needing an ‘ideal’ utopia against which to measure ‘distortion’.

She also looks at the wider pressures of social conformity. According to Noelle-Neumann, there is a tendency towards an ever-narrowing range of opinions due to the interaction of cultural industry practices and ‘public opinion’. She argues that when an issue first arises there will be many opinions about the topic. However, over time media practices produce a narrowing of opinions that are heard. This happens because media workers choose to advantage some opinions over others, in accordance with their own preferred discourses, patronage-pressures and other power relationships into which they are embedded.

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