The Nationwide Television Studies (Routledge Research in by David Morley

By David Morley

This e-book brings jointly for the 1st time David Morley and Charlotte Brunsdon's vintage texts, daily tv: national and The national viewers. initially released in 1978 and 1980 those study initiatives mix leading edge textual readings and viewers research of the BBC's present affairs programme national. In a particularly written advent the authors hint the historical past of the unique national venture and make clear the origins of the 2 books.

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21 (iv) Verbal and visual discourses: combinations and closures 84 (v) Setting the spectator in place: positions of knowledge 85 (vi) Speaker status and the structure of access: subject and experts 87 (vii) Controlling the discourse: the work of nomination 89 ‘A nation of families…’ 93 (i) Nationwide at home: pictures of everyday life 94 (ii) Labourers in their private lives 97 (iii) Regionalism and nationalism Nationwide 101 (iv) The myth of the nation 106 (v) It’s only common sense 108 Bibliography 115 4 ACKNOWLEDGEMENTS We should like to thank Nadine Gartner for taking the photographs and the BBC for permission to use them.

Nationwide thus naturalises its own practice, while at the same time it is constantly engaged in constituting the audience in its own image. It makes the object of its discourse and practice—the audience—the subject of its speech. The discourse of Nationwide thus depends on its ability constantly to reconstruct this imaginary equivalence, this perfect transparency, between the ‘us’ who are seen and the ‘we’ who see. What we ‘see’ and recognise is a reflection of ourselves and our world, caught in the mirror-structure of the screen.

The central components of these links tend to be references to a level of shared attitudes towards the taken-for-granted world: concern about the weather, holidays, anxiety at rising prices/taxes, exasperation with bureaucracy. The audience is constantly implicated through the linkperson’s discourse by the use of personal pronouns: ‘tonight we meet…’, ‘we all of us know that…’, ‘… can happen to any of us’, ‘so we asked…’. The audience is also implicated by reference to past or coming items, which we have all seen/will see, and (by implication) all interpret in the same way.

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