The Sport Star: Modern Sport and the Cultural Economy of by Barry Smart

By Barry Smart

Why are recreation stars relevant to famous person tradition? What are the results in their status? continuing from a widely established dialogue of heroism, repute and famous person, shrewdpermanent addresses a couple of widespread glossy activities and recreation stars, together with Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis). He analyses the improvement of recent recreation within the united kingdom and united states, demonstrating the major financial and cultural elements that experience contributed to the recognition of game stars, whereas reading matters resembling race and gender, the effect of professionalization, growing to be media insurance, the position of brokers and the expanding presence of industrial organisations delivering sponsorship and endorsement contracts. This publication situates the game megastar because the embodiment of a few of the tensions of age, classification, race, gender and tradition. It argues that wearing figures own an more and more infrequent caliber of authenticity that offers them the potential to raise and encourage humans. The publication is a big contribution to the sociology and tradition of activity and big name.

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Additional resources for The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity (Published in association with Theory, Culture & Society)

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Notes 1 As modern forms of sport developed in the latter part of the nineteenth century in England governing bodies of various sports prohibited anyone who had been ‘by trade or employment for wages, a mechanic, artisan or laborer’ (Guttmann 1978: 30). The Amateur Athletic Club formed in 1866, to become the Amateur Athletic Association in 1880, and the Amateur Rowing Association and Bicycling Union emphasised that only the ‘gentleman-amateur’ could be a member. The rationale was that a physically strenuous form of work might provide an unfair competitive advantage (Horne et al.

Sport landscapes – courses, courts and stadiums – are continually subject to modification, to refinement and to improvement, if not redesign, as a consequence of innovations made possible by developments in various scientific fields (Raitz 1995). In turn the performances of sport participants are subjected to continual scientific surveillance and re-engineering. Scientifically based programmes of physical development and training, changes in diet and playing techniques, as well as innovations in organisation and equipment are now a prominent feature of sport.

Sport competitors and teams aim to progress both in terms of playing and commercial success and in the pursuit of improvement they have turned increasingly to science. The process of transformation from pre-modern, disorganised and disorderly recreational activities to formalised modern sports has been described as an evolution from ‘primitive physicality’ to ‘reason and order’ (Oriard 1993: 42). Consider for example the case of American football. Walter Camp, widely regarded as the founding figure, described the game’s history as involving a movement away from the ‘nondescript running and kicking’ associated with the English game of rugby towards a more ‘scientific contest’ (cited in Oriard 1993: 42).

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