The Structure of Multimodal Documents: An Empirical Approach by Tuomo Hiippala

By Tuomo Hiippala

This e-book develops a brand new framework for describing the constitution of multimodal records: how language, snapshot, format and different modes of conversation interact to exhibit which means. development on contemporary examine in multimodal research, practical linguistics and knowledge layout, the publication examines the textual, visible, and spatial elements of page-based multimodal files and employs an analytical version to explain and interpret their constitution utilizing the suggestions of semiotic modes, medium and style. to illustrate and try out this procedure, the examine plays a scientific, longitudinal research of a corpus of multimodal files inside a unmarried style: an commonly annotated corpus of vacationer brochures produced among 1967-2008. The ebook presents multimodal discourse analysts with methodological instruments to attract empirically-based conclusions approximately multimodal records, and may be a invaluable source for researchers making plans to improve and research multimodal corpora.

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Salience. The elements are made to attract the viewer’s attention by placing them in the foreground or background, and by adjusting their relative size, contrasts in tonal value (or colour), differences in sharpness, etc. • Framing. Framing elements, such as dividing lines or element borders, disconnect or connect elements, indicating whether they belong or do not belong together. These three systems have received much criticism in subsequent research. In particular, the system of information value has proven controversial: what Kress and van Leeuwen suggested was that specific areas of the layout – the information value zones – could have distinct meanings anchored to them.

The search for an answer to this question is pursued within a vast field of study encompassing psychology and brain sciences (Kappas and Olk, 2008). g. Holsanova, 2012, 2014a,b). In addition to examining multimodal theories using eye-tracking methodology (Holsanova and Holmqvist, 2006), the growing interest in cognition and visual perception in the field of multimodal research has also produced methodological proposals for combining the two approaches (Hiippala, 2012c; Boeriis and Holsanova, 2012).

It is precisely here, at the intersection of the data and the analytic method, where theoretical development and refinement should take place. Describing the structure of a multimodal artefact therefore makes a valuable theoretical contribution by mapping the ground between the concepts of mode and genre. g. Forceville, 1996; Royce, 1998; O’Halloran, 1999). Essentially, what this book proposes is a generic framework to account for the various contributions to a multimodal artefact, to which the close analyses can then contribute the fine detail.

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