Thinker, Faker, Spinner, Spy: Corporate PR and the Assault by David Miller, William Dinan
By David Miller, William Dinan
Bringing jointly top activists and writers from the USA and past, this booklet unmasks the covert and undemocratic global of company spin. anyplace vast company is threatened, spin medical professionals, lobbyists, imagine tanks and entrance teams are to be had to push the company curiosity, frequently on the public's expense.The public kin isn't just approximately megastar gossip. The authors convey how PR suggestions are in use throughout a variety of political fields, pushed by way of company pursuits. They demonstrate the secrets and techniques of the PR alternate together with deception, using faux "institutes", spying and soiled tips. The effect could be devastating—when the general public is denied entry to the reality, the implications are emerging inequality and environmental catastrophe.The publication exposes the misdeeds of well-known businesses together with BP, Coca Cola, British Aerospace, Exxon and Monsanto. It additionally unearths startling new information regarding the covert investment of assorted it seems that self sufficient imagine tanks and institutes.What do we do approximately it? The authors supply a advisor to concrete campaigns that may aid to roll again company energy and convey us the right way to bring up expertise approximately resisting misleading PR.
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Extra resources for Thinker, Faker, Spinner, Spy: Corporate PR and the Assault on Democracy
5 This definition is more illuminating, but still omits a great deal. For this author, PR is a growing body of practices used to advance and to inhibit messages in the media and other domains, in order to manipulate the opinions of target audiences. PR is aimed at influencing many different audiences within the general public, business and government. PR activities will be examined in some detail in the second part of this chapter. Dinan 01 intro 34 4/5/07 15:24:19 A Tour of the PR Industry 35 PR consultancies come in a wide variety of shapes and sizes.
The relationship between the news media and the PR industry is complex and increasingly symbiotic. PR practitioners want to place their stories in the media, which in turn has become more dependent on PR to supply content to fill air time or column inches. Whilst newspapers have been steadily shedding staff over recent decades, they have simultaneously managed to produce ever fatter publications, and it is the PR industry that supplies much of the extra content. It should be understood that PR gains influence not through dominating journalists but by providing a valuable service to them.
6. Gidon Freeman, ‘Dewhurst quits Shandwick for senior BNFL position’, PR Week, 16 March 2001. In December 2006, Dewhurst became the head of PR for Russian energy firm Gazprom. 7. com>. A free trial service is available at the website giving access to the lists. Hollis lists 2,787 companies; however, there are duplicate entries and for a few larger companies separate offices around the country are included. 8. Ibid. Hollis provides the following regional breakdown – London, 985 agencies; Midlands, 210; North West, 154; Northern Ireland, 35; Isle of Man, 1; Wales and the Marches, 77; South West, 208; Channel Islands, 5; Home Counties, 289; South East, 407; East, 84; North East, 182; Scotland, 143.