Time and Media Markets (Routledge Communication Series) by Alan B. Albarran, Angel Arrese Reca

By Alan B. Albarran, Angel Arrese Reca

This edited assortment examines time and its courting to and effect upon media industries, learning how the media perspectives time and makes enterprise and financial judgements in keeping with issues of time. Contributions from a global set of authors study time constraints and festival among diversified media; the volume and caliber of time spent in media intake, viewers and readership time valuation/costing/pricing; and the emergence of latest media companies round person time administration. particular issues tested within the quantity comprise: * a philosophical examine the idea that of time and its software to media markets; * temporal features of media distribution for the media industries, and the way time impacts their actions; * the effect of accelerating media consolidation and convergence on managerial effectiveness; * ways to time via CNN and its a number of cache of reports channels, in a managerial context; * the appliance of area of interest idea as a framework to check festival among the web and tv; * net entry within the uk and Europe, interpreting the price of time for on-line entry; * the trade of time and cash within the tv marketplace for ads; and * a precis of study and an time table for destiny learn concerning time's function within the media and markets. With its origins within the 3rd global Media Economics convention, held in 2000, Time and Media Markets is a particular and critical assortment acceptable for students and complex scholars in media administration and economics.

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Example text

For example, the Stanford study respondents who used the Internet heavily had also decreased their reading of newspapers, whereas unpublished data gathered by one author of this chapter indicates that respondents who use online news sources had decreased their reading of newspapers and magazines. Although television may be a good candidate for displacement, given the amount of time accorded to the medium by viewers, it is also likely that other traditional media will suffer displacement due to the rising use and popularity of the 46 MCDONALD AND DIMMICK Internet.

It may also create some pre-and posteffects. If we learn that in a few days a radio or a television channel intends to broadcast a program that interests us, this program will inscribe itself in our memory, and will interfere with our daily activities. It will come back to our mind insofar as we fear to miss it. Conversely, a program that had a great impact on us will make a deep impression in our memory, and may linger for many years. For instance, in a recent letter to a magazine, a woman evoked the deep but vague memory she had retained of a broadcast she had listened to a half-century before: "Mrs.

1 shows, gratification results in consumer spending and in time spent with various media that is then sold to advertisers. This is the manner in which consumer time acquires economic value for media organizations and industries. In the case of commercial television, advertisers buy access to audiences on the basis of program ratings, which are the indexes of consumer time spent with the medium. A decrease in time spent therefore affects the ratings and, hence, the prices charged by television networks and stations.

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