Tune In, Log On: Soaps, Fandom, and Online Community by Nancy K. Baym

By Nancy K. Baym

Tune In, Log Out is an ethnographic research of a web cleaning soap opera fan team. Bridging the fields of computer-mediated communique and viewers stories, the publication exhibits how verbal and non verbal communicative practices create collaborative interpretations and feedback, team humor, interpersonal relationships, crew norms and person identification. whereas a lot has been written approximately difficulties and inequities girls have encountered on-line, Nancy ok Baym's research of a female-dominated team during which girl communique types succeed demonstrates that girls can construct winning on-line groups whereas nonetheless welcoming male participation. furthermore, a longitudinal examine the improvement of fan team permits an exam of the persistence of the group’s social constitution within the face of the Internet’s great progress. full of life and interesting, Tune In, Log Out offers an wonderful creation to problems with on-line and viewers neighborhood.

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T . s . participants clash. A s a c o m p a r i s o n , I also e x a m i n e d the a g r e e m e n t s . F o r r e a s o n s t h a t I a l s o w i l l d i s c u s s i n C h a p t e r 1, d i v e r s e p e r s p e c t i v e s 29 Introduction are highly valued. This can b e seen in c o m m e n t s such as "It's fascinating t o s e e a l l t h e d i f f e r e n t p o i n t s of v i e w o n s u c h a r a n g e of t o p i c s " ( J a m i e , 1 9 9 3 s u r v e y ) . T h e f o n d n e s s for d i v e r s i t y a l s o s h o w s i n t h e d e s c r i p t i o n s of " s u c c e s s f u l " p o s t s a s t h o s e t h a t " a r e e i t h e r p e o p l e ' s o w n v i e w s o n w h a t h a p p e n e d o n a s o a p o p e r a o r n e w p l o t i d e a s " (Kelly, 1 9 9 1 s u r v e y ) .

47). B l u m e n t h a l (1997) m i g h t a d d t h a t t h e g e n d e r e d i m a g e i n t h i s c a s e i s o n e of t h e f e w p r o d u c e d p r i m a r i l y b y w o m e n . Within the television industry, soap operas always h a v e b e e n a n d r e m a i n " a p i n k g h e t t o " ( C o o p e r s , q u o t e d i n S u s m a n , 1997, p . 14). A s k e d w h y t h e n e t w o r k d a y t i m e t e l e v i s i o n offices a r e t h e o n l y o n e s staffed p r i m a r i l y b y w o m e n , D o n a C o o p e r s , senior vice p r e s i d e n t for d a y t i m e p r o g r a m m i n g a t A B C , s u g g e s t s t h a t it is b e c a u s e " w o m e n a r e m o r e comfortable with emotions, with having desires" (quoted in Susman, 1997, p .

2 4 0 ) . B y 1 9 4 2 , r a d i o s o a p o p e r a s h a d 20 m i l l i o n l i s t e n e r s ( H e r z o g , 1944). D u r i n g t h e 1950s, s o a p s w e r e o n e of t h e f e w g e n r e s t o m a k e t h e l e a p t o t e l e v i s i o n s u c c e s s f u l l y ( M a c d o n a l d , 1979). A l t h o u g h t h e i r v i e w e r s h i p h a s w a n e d i n r e c e n t y e a r s , s o a p o p e r a s r e m a i n e d p o p u l a r into t h e 1990s. T h e u b i q u i t y of s o a p s m i g h t e x p l a i n t h e p r e s e n c e of a s t e r e o t y p e b u t d o e s n o t i n i t s e l f e x p l a i n t h e n e g a t i v e c o n t e n t of t h a t s t e r e o t y p e .

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