UX for Lean Startups: Faster, Smarter User Experience by Laura Klein

By Laura Klein

Great consumer reports (UX) are crucial for items this day, yet designing you can still be a long and dear procedure. With this sensible, hands-on ebook, you’ll tips on how to do it swifter and smarter utilizing Lean UX innovations. UX specialist Laura Klein exhibits you what it takes to collect precious enter from clients, construct anything they’ll actually love, and decrease the time it takes to get your product to market.

No previous event in UX or layout is critical to start. If you’re an entrepreneur or an innovator, this ebook places you correct to paintings with confirmed counsel and instruments for gaining knowledge of, picking, and designing an intuitive, easy-to-use product.
* ascertain no matter if humans will purchase your product ahead of you construct it
* hearken to your clients through the product’s lifecycle
* comprehend why you need to layout a try earlier than you layout a product
* Get 9 instruments which are serious to designing your product
* determine the variation among invaluable good points and nice-to-haves
* learn the way a minimal attainable Product impacts your UX judgements
* Use A/B checking out along with solid UX practices
* accelerate your product improvement strategy with no sacrificing caliber

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Five-Second Tests Another super fast, cheap, and easy test you can do is testing what users think you do. Remember, you already know what your product does. But you’d be shocked by how many of your users have literally no idea who you are, what your product is, or why they should be using it. The horrifying thing is, they often feel this way after they’ve seen your actual product. One of the most critical decisions that you’re going to make as a startup is how you talk to users about your product.

Chapter 2: The Right Sort of Research at the Right Time 31 Once you have a victim, give her a single task to perform. Give her only the amount of data she’d be likely to have if she came to the task herself. For example, if you’re asking somebody to test your photo-sharing app, make sure she’s used Facebook or Twitter before and she understands what it means to share a photo. Then let her perform the task while you watch. Don’t help. Don’t prompt. Don’t give her a demo. Don’t spend five minutes explaining what your product does.

Word processors solved the problem that it was tough to edit something once we’d typed it. GPS navigation solved the problem that we were likely to get lost when away from our homes. Even Angry Birds solved the problem of how to deliver more pleasure hormones to our brains while we were stuck waiting for a train. One of the most common mistakes that people make when thinking of a product idea is solving a problem that simply doesn’t exist or that isn’t bad enough for people to bother fixing it.

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